POS Connect utilizes the smartphone as an interface between your company and customers enabling you to directly engage with your target audience – no preinstalled app required. The mobile optimized cloud technology enables you to consult and retain your customers directly at the point of sale. By simply scanning a QR code from a product or a sales display, customers can immediately access a campaign site where they can find information on your products as well as reach out to you via video and text chat. POS Connect can be customized and quickly scaled depending on the scope of your campaign. The POS Cloud allows you to extend cross-media campaigns using different tool as well as integrating existing social media or classic print campaigns.